Your homepage should let me know what you do and what it means for me. Make sure your services are easily found and don't try to put too much on the page - keep it easy for me to find what I'm looking for.
What do you want me to know? Give me a reason to read further – tell me how fantastic you are, how you’ll change my life for the better. Show me something that will interest me, either products or services.
If I can get what you’re selling me anywhere, what else can you offer me that will make me choose you? Will it be in the advice you offer, or maybe the variety of your products or services I can choose?
What is it about what you offer that’ll make me love it? Is it the product? The service you deliver? Is it the quality? Maybe the price?
Amaze me with how much better you can do it than anyone else.